Taylor Swift – Reputation Album

Taylor Swift - Reputation Album

On Aug. 18, Taylor Swift went dark, wiping her social media accounts clean and replacing them with a cryptic clip of a snake. By the end of the week, Swift had announced her sixth album, Reputation, and released its moody, electro first single, “Look What You Made Me Do,” with its lyric: “The old Taylor can’t come to the phone right now … ‘Cause she’s dead!”

The song, her first solo release in three years, broke 24-hour records for Spotify, Vevo and YouTube streams, and ended the 16-week reign of Luis Fonsi and Daddy Yankee’s “Despacito” atop the Billboard Hot 100 with 2017’s highest single-week sales.

But the single has since set some less glamorous records as well. A week after reaching No. 1 on the Pop Songs chart, it moved to No. 7 — the largest fall from the top in the chart’s history — and from No. 5 to No. 20 on the all-format Radio Songs chart, the biggest fall from the top five in that chart’s 27-year history. Subsequent releases haven’t fared as well, either; after debuting at No. 4 on the Hot 100, second single “…Ready for It?” fell to No. 53 (though it has rebounded since the Oct. 26 release of its video), while “Gorgeous” dropped from a No. 13 debut to No. 69 in its second week.

Taylor Swift – Reputation Album

TRACKLIST

01. Taylor Swift – …Ready For It
02. Taylor Swift – End Game
03. Taylor Swift – I Did Something Bad
04. Taylor Swift – Don’t Blame Me
05. Taylor Swift – Delicate
06. Taylor Swift – Look What You Made Me Do
07. Taylor Swift – So It Goes…
08. Taylor Swift – Gorgeous
09. Taylor Swift – Getaway Car
10. Taylor Swift – King Of My Heart
11. Taylor Swift – Dancing With Our Hands Tied
12. Taylor Swift – Dress
13. Taylor Swift – This Is Why We Can’t Have Nice Things
14. Taylor Swift – Call It What You Want
15. Taylor Swift – New Year’s Day